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BASF Supports China’s "Go West" Program with RMB 100,000 |
04/03 |
Top Executives Exemplify Commitment to Sustainability Development through tree-planting
(April 7, 2003; Xian, China) To show its support of continual environmental protection in China, BASF, the world’s largest chemical company, announced today its donation of 50,000 RMB and two metric tons of Luquasorb, a plant growth enhancer, to the Rising Dragon Forest in Xian, capital city of the northwestern Shaanxi Province. The total value of the donation is close to 100,000 RMB.
"BASF has been acting responsibly by linking our economic success with environmental protection and social responsibility -- the three cornerstones of our sustainable development principle," Dr. Dietmar Nissen, President of BASF East Asia Regional Headquarters Ltd. said. "I am glad that we can contribute positively to this enchanting Xian City. We need to take an active role in enabling natural habitats and ecological richness to be passed onto future generations."
Inaugurated last year, this reforestation campaign was made possible by the Association of Foreign-invested Enterprises under MOFTEC (Ministry of Foreign Trade and Economy Commission), Shaanxi Provincial Government and generous support from leading multinationals like BASF.
"Our products are world renowned for innovativeness. Now they can make a difference to people’s quality of life by improving the natural ecosystem here," added Dr. Friedrich Seitz, Managing Director of BASF China Limited.
Luquasorb is one of those 8,000 products produced by BASF in some 38 countries around the world. BASF’s Luquasorb is a polyelectrolyte-based plant growth enhancer. It can absorb up to 1,000 times its volume in water and act as a reservoir for plants during dry seasons. By increasing the plants’ size, Luquasorb loosens the soil bed and improves aeration, thus enhancing air supply as well. Trees planted this year will be able to survive and prosper next year despite the harsh surroundings of the Yellow Plateau.
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About BASF
BASF has been a committed partner to Greater China since 1885. It is one of the biggest foreign investors in the China chemical industry with investments totaling about EUR 5.6 billion by 2005 in Asia. Its employee number has surpassed 2,800 and is expected to double in the coming years. The company currently operates four wholly-owned and seven joint venture facilities in cities like Shanghai, Nanjing, Guangzhou, Jilin, Shenyang and Hsinchu. Staying attuned to local markets, the company maintains seven offices in Hong Kong, Beijing, Shanghai, Guangzhou, Nanjing, Qingdao and Taipei. In 2002, BASF achieved sales of EUR 1.4 billion in Greater China, an increase of 27% over the previous year. For further information, please visit www.basf.com.cn.
BASF is the world’s leading chemical company, offering its customers a range of high-performance products, including chemicals, plastics, performance products, agricultural products, fine chemicals as well as crude oil and natural gas. Its distinctive approach to integration, known in German as "Verbund," is its strength. It enables BASF to achieve cost leadership and gives the company a competitive advantage. BASF conducts its business in accordance with the principles of sustainable development. In 2002, BASF had sales of about EUR 32 billion (circa USD 34 billion) and over 89,000 employees worldwide. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA), New York (BF), Paris (BA) and Zurich (BAS). Further information on BASF is available on the Internet at www.basf.com.
Beijing: Ms. Tanya Tian
Tel: (010) 6591 8899-3311
Fax: (010) 8527 5618
tianljt@basf-china.com.cn
Hong Kong: Ms. Alicia Chan
Tel: (852) 2731 3764
Fax: (852) 2734 9645
chanwla@basf-east-asia.com.hk
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