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BASF Visual - Sustainability
Topics on this page:  Success - added value through sustainability  •  From the 3-liter house to the zero-heating cost house  •  Neopor® - a key product for sustainable climate protection  •  German government and industry give boost to new technology  •  Renewable raw materials : new applications  •  BASF ready for REACH  •  Worldwide review of labor and social standards  •  Training for experts in distribution safety  •  New method of scientifically assessing sustainability developed  •  China: sustainability in the value chain  •  Stakeholder seminar on eco-efficiency  •  Integrating sustainability into business  •  Strategic cooperation on clean fuels in China extended

 

Newsletter

August 2007


Success - added value through sustainability




Logo/Photo: success - Added Value through Sustainability
Sustainability is rapidly becoming a major topic for many enterprises. Customers, policy makers and the media are enthusiastic about companies that show successful growth by making more efficient use of limited environmental resources. These companies bring products and processes onto the market that combine and balance three components: economic success, environmental protection and social responsibility. The great interest in BASF's well-proven eco-efficiency analysis demonstrates the increasing interest of BASF's customers in sustainability. The Success initiative now makes BASF's knowledge in this field available for every customer. After a detailed analysis of needs, the Success Team offers customized service solutions, which are provided by the sales department together with the BASF product in a complete package. The wide range of services includes consultancy in sustainability management, waste water, distribution and product safety consultancy for REACH or eco-effiency analyses. The aim is to establish sustainability beyond the borders of BASF by making it an additional value driver both for BASF and its customers. At the same time, Success also plays a major role in implementing BASF's strategic guideline "Ensure sustainable development".

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From the 3-liter house to the zero-heating cost house




Photo: The zero-heating cost house in Ludwigshafen
Innovative ideas from BASF reduce CO2 emissions and keep heating costs down
Almost one third of Germany's primary energy production goes into heating private households. The average older apartment building consumes more than 20 liters of heating oil per square meter every year.

Following the pilot project "3-liter house", BASF's housing company LUWOGE has now unveiled the first zero-heating cost house in Ludwigshafen. The zero-heating cost house convincingly demonstrates how investing in energy conserving modernization really pays off. The chief attraction: the building covers the costs of heating the apartments all by itself with its solar panels. BASF's Neopor® insulating panels offer optimal insulating performance comcombined with maximum cost effectiveness. This project also reveals the sheer scale of the savings achievable through energy-efficient construction: in Germany, around 600,000 residential units are annually up for modernization. If all of them were modernized to a 7-liter-standard, an additional 3 million tons of CO2 and almost 1 billion liters of heating oil could be saved every year.

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Neopor® - a key product for sustainable climate protection




Photo: Neopor, BASF's black EPS beads, are processed in foaming plants into silver-gray foamed blocks, panels or molded parts
Thermal insulation is a particularly effective way of investing in climate protection. For the first time, Neopor®'s potential is now being fully realized by using BASF's silver-gray plastic granules to produce high-performance insulating materials. Neopor® insulation panels have the same insulating performance as panels made of its ancestor, white Styropor®, while needing about one third or less raw material. The granules contain special graphite particles that reflect heat radiation like a mirror, thus reducing thermal losses. Today Neopor® panels can be used in all kinds of buildings, whether old or new, single-family homes or multi-unit housing complexes. In this way, BASF's granules actively contribute to climate protection. Typical applications for Neopor® include external thermal insulation composite systems as well as the insulation of pitched and flat roofs and attic and basement ceilings. Because of the high demand for Neopor®, BASF is expanding its production capacities. In Ludwigshafen, the capacity will be gradually increased from 60,000 to 190,000 metric tons per year. BASF recently also commenced producing the granules in South Korea.

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German government and industry give boost to new technology




Photo: Dr. Annette Schavan, Federal Minister for Research, together with the founding members' representatives
Using thin films to generate inexpensive solar power
BASF and Bosch are to cooperate in the innovative field of organic photovoltaics (OPV) and are founding members of the technology initiative of Germany's Federal Ministry of Education and Research (BMBF). The government and its partners from industry pledged to invest in research to promote the new technology, which is aimed at making the manufacture of solar cells much more cost-effective while at the same time increasing the range of applications. The new technology will thus pave the way for sustainable energy production and make solar power more competitive. "The initiative to promote organic photovoltaics is an example of how we combine our strengths to invest in new technologies. This is the goal of the high-tech strategy we are deploying to strengthen Germany's position as a business location", said Dr. Annette Schavan, Federal Minister for Research.

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Keyword: organic photovoltaics
Photovoltaics is the name for the direct conversion of sunlight into electrical energy. It comes from photos (the Greek word for light) and volta (for Alessandro Volta, the pioneer of electrical engineering). The market is dominated by photovoltaic cells made of silicon (Si). Unlike these inorganic cell types, organic solar cells are based on organic semiconducting materials. This means that in the future they could replace the silicon used today.

Photo: An organic photovoltaic cell
An organic photovoltaic cell

The aim is to use new materials, production processes and installation technologies to make the organic solar cells more efficient and cost effective in the long term. The main area of application is expected to be in the construction industry from 2015 onwards.


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Renewable raw materials : new applications




Photo: A hamburger in a plastics box
Based on the successful biodegradable plastic Ecovio® produced mainly from renewable raw materials, BASF has now developed the Ecovio® L Foam. It consists of at least 75% of polylactic acid, a material obtained from corn (maize). Ecovio® L Foam sees BASF making yet another contribution to climate protection, since the polylactic acid used in the production process is largely CO2 neutral when composted. Ecovio® L Foam also opens up a wide range of new applications. The innovative material is to be used mainly for the production of foamed food trays and fast-food boxes that are highly in demand in the catering sector.

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BASF ready for REACH




Photo: Several test-tubes containing liquids

The new EU chemicals directive for Registration, Evaluation and Authorization of CHemicals (REACH) came into force in June 2007. REACH concerns every company which produces, imports or uses chemicals. Its aim is to further improve human and environmental protection. With its dedicated central database, BASF is well prepared and will register approximately 2,500 chemical entities under the terms of REACH.

In its "BASF Voluntary Commitment - Product Stewardship 2015", BASF is going a step further by conducting a risk assessment of all substances produced or sold worldwide in the BASF Group in quantities of more then 1 metric ton per year by 2015. This assessment is based on the REACH guidelines.

Through its sustainability initiative Success, BASF will also be making use of its long expertise to support manufacturers, users and importers in implementing the new legislation.

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Worldwide review of labor and social standards



The worldwide compliance hotlines were set up six years ago to monitor breaches of BASF's code of conduct. If doubts arise regarding the legal acceptability of one's own behavior or if legally doubtful activities are suspected in the work environment, employees are able to report their concerns anonymously and confidentially to the Shearman & Sterling law office. Employees now also have the possibility of submitting complaints regarding compliance with internationally recognized labor and social standards. With the new hotline, main emphasis will be upon various aspects of a company's corporate social responsibility (CSR). This covers topics such as country specific working hours, the legal minimum wage, adherence to antidiscrimination directives and respecting the principles of freedom of association. BASF has long adopted a clear stance on these issues with its Values and Principles which are applicable for all BASF employees worldwide. Employees who nevertheless observe abuses of whatever kind can now report them anonymously and confidentially through the new hotline.

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Training for experts in distribution safety




Photo: Training for experts in distribution safety in Ludwigshafen
In May, about 20 BASF distribution safety experts from Europe, Asia and South America came to Ludwigshafen to receive training in hazardous goods handling and distribution safety. The five day seminar was a contribution to ensuring that BASF's distribution safety and hazardous goods handling practices conform to the same criteria worldwide.

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New method of scientifically assessing sustainability developed



BASF has added the social dimension to its method of assessing sustainability. In future, the company will be able to weigh up not only the environmental impact and costs of different products and manufacturing processes, but also their social implications.

Chart: SEECube
The SEEBALANCE® (socio-eco-efficiency balance) system broadens BASF's successful eco-efficiency analysis by including socially relevant criteria such as numbers of employees and trainees, the risk of potential occupational diseases and accidents, wages and salaries and expenditures for investment and research. This helps in establishing sustainable product and process alternatives and makes an important contribution to developing more efficient decisionmaking processes. The aim is to allow sustainable development to be measured and managed in companies. When developing SEEBALANCE®, BASF cooperated with research institutes such as the Institute for Geography and Geoecology of Karlsruhe University, Ökoinstitut e.V. Freiburg and the University of Jena. The project was part of a research program sponsored by the German Ministry of Education and Research.

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China: sustainability in the value chain




Photo: Participants of the CSR project "1+3" in Peking
In April, the China Business Council for Sustainable Development (CBCSD) launched the CSR project "1+3" in Beijing. At the initiative of sustainable development pioneers including BASF, Sinopec and Philips Electronics, almost 50 small and medium-sized enterprises made a commitment to CSR during the event. The project works like this: one member company of CBCSD forms a team with three business partners along the supply chain. Ideally, this would be a customer, a supplier and a logistics service provider. The aim is to promote CSR concepts by systematically supporting partners with best practices, expertise and customized solutions. The three companies then introduce the same model to three more business partners along their own supply chain, creating a snowball effect in which the successful principles of sustainability are propagated onwards. Like the other companies, BASF also benefits from the feedback process and can enhance their business units' strategic partnerships. Currently, six of BASF's partners are directly involved in the project.

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Stakeholder seminar on eco-efficiency



In April more than 30 participants attended BASF Corporation's third Eco-efficiency Seminar at the American Chemistry Council headquarters in Virginia. Customers participated alongside organizations such as the United States Environmental Protection Agency, universities, life-cycle consultants and representatives of BASF.

BASF's Product Stewardship Department conducted a series of seminars on the importance of integrating the principles of Sustainable Development into product development and business strategies.

"We are committed to help shaping a sustainable future for stakeholders through education and training in eco-efficiency analysis, and the strong turnout at this event testifies to the value our customers attach to this tool", stated the responsible BASF representative Chris Bradlee.

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Integrating sustainability into business




The flag of Brazil
BASF Brazil has developed a Sustainability Matrix, a tool for defining sustainability criteria and integrating them into business processes and strategies. The matrix allows systematic consideration of all facets of sustainability as the basis for establishing priorities. As part of the Matrix implementation process, executives of BASF Brazil took part in training sessions where they could identify sustainable aspects of business processes and projects throughout the organization. "BASF has the role of catalyzing the initiatives and showing that sustainability generates social benefits and business success", explains Ana Lúcia Suzuki, responsible for CSR in BASF Brazil.

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Strategic cooperation on clean fuels in China extended




Photo: Chinese associate are working on a diesel engine
At the inauguration of the first independent diesel engine testing laboratory, BASF and the State Environmental Protection Administration of China (SEPA) extended their bilateral strategic cooperation on clean fuels. The lab is jointly sponsored by BASF and the Chinese Research Academy of Environmental Sciences (CRAES), under the administration of SEPA. BASF not only supported the project financially, but also provided advanced technologies and R&D expertise during the process. The goal of the new lab is to support China in further reducing vehicle emissions and bring about a greener environment for Beijing in the runup to 2008, thereby contributing to Beijing's 'green' Olympic commitment. BASF and SEPA agreed to extend their cooperation by identifying selected industry sectors in which the eco-efficiency analysis can be established as a means of putting into practice the principles of sustainable development.

Contact:

Tanja Castor
BASF SE
Sustainability Center

Phone: +49 621 60-97322
Fax: +49 621 60-95873
Email: tanja.castor@basf.com
Internet:  Sustainability at BASF




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News

10/06/08
BASF receives European award for Carbon Balance


09/22/08
BASF is leading in disclosure about climate protection


09/04/08
BASF leading chemical company in Dow Jones Sustainability Index


01/21/08: New website on nanomaterials safety research

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