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Demographic Change


Photo: Employees at BASF’s learning center in Ludwigshafen, Germany
Lifelong Learning - Employees at BASF’s learning center in Ludwigshafen, Germany.
People are living and working longer and having fewer children. Demographic change is particularly pronounced in western countries. But can’t this change also be an opportunity? We are convinced that it can, which is why we are working actively – for our employees and for our company.


Fit for the future with generations@Work



In just a few years, the majority of people in Western Europe and Japan will be over 50. This will also present new challenges for BASF. How can young and older employees best learn from one another? What training opportunities exist? And how will we succeed in attracting the best professionals in the future? The "Generations@Work" program provides answers to these questions. In 13 projects, employees are drawing up proposals on what the jobs of the future might look like, how to reconcile a career with family life, what health promotion measures should look like, or how best to pass on specialist knowledge. Generations@Work was launched in Ludwigshafen, Germany, and has now been expanded to include selected group companies in all regions.
Diagram: BASF Group Employee Structure 2007
BASF Group Employee Structure 2007 (Proportion of employees in percent)



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Training



Employees at the Ludwigshafen site can take part in further training throughout their careers. In addition, we are putting more focus on e-learning: our web-based European Learning Portal offers courses in six languages. Our employees in the united States may use Harvard Business School and Cornell university’s broad-based e-learning programs.


Career and family



Our daycare centers at our German sites in Ludwigshafen and Kassel help parents to more easily resume their careers after parental leave. In Brazil, our “Life in Balance” program offers working mothers among other things a grant to pay for two years of daycare


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