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Almost all innovations have their roots in chemistry. Therein lies both a challenge and an opportunity for our company. BASF is "The Chemical Company".
We are committed to chemistry and to remaining the leader in our industry. To achieve this, we have set the right course:

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- We are the No. 1 chemical company worldwide with a value-creating longterm strategy which makes us a reliable partner for both our investors and our customers.
- When the opportunity was right, we invested in growth markets and are now in a leading market position in all of the world's important markets.
- The advantages offered by our Verbund help us to operate cost effectively in all regions. At the same time we will further improve our cost base through ongoing restructuring.
- We have actively managed our portfolio to make us less susceptible to cyclicality and oil price fluctuations
- BASF has a strong innovation pipeline. We will focus even more closely on market-driven innovations, new business models and new fields of knowledge.
- We provide sustainable value to our shareholders through an attractive dividend yield and our continuous share buyback program.

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